Mobile Adverting: The New Promising Marketing Channel
Advanced materials researchPublished 1 September 2013Open access
Yan Xu, Yan Wu Zhao, Zheng Fang, Yan Ren
Citations2
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Abstract
As the repaid development mobile phone and mobile internet, the mobile phone is considered as the import interface between brands and consumers by managers. Mobile advertising, Mobile advertising, which is defined as any form of marketing, advertising or sales promotion activity aimed at consumers and conducted over a mobile channel, is becoming the new promising marketing channel. Mobile advertising is getting more and more sophisticated. Thus, how to apply mobile advertising to increase advertising effect is an important challenge for CMOs. To help the CMO to understand the mobile advertising, this paper reviewed recent advances in mobile advertising researches.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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