The Internet and five‐star hotels: a case study from the Antalya region in Turkey

Web sites and Web applications of five‐star hotels operating in the Antalya region were examined and it was shown that hotels are using the Internet as a communication tool and travel agencies are using it to market their goods and services, to receive reservations, and to evaluate customer complaints/suggestions.

Abstract

Developments in today’s information technologies are dazzling. Using information technologies results in having advantages in competition, decreasing costs, gaining time, and getting and sharing information. Now it is possible to state that there are different types of usage within the information technologies. Internet, intranet, e‐mail connections, electronic trade, central reservation systems, and Web applications are some examples. In a rapidly increasing trend, touristic establishments are benefiting from the new information technologies. Evidence of this trend is clearly seen in the advantages to touristic establishments and their budget shares for technology. For example, travel agencies are using the Internet as a communication tool, and hotels are using it to market their goods and services, to receive reservations, and to evaluate customer complaints/suggestions. In this paper, Web sites and Web applications of five‐star hotels operating in the Antalya region were examined.