Sampling Issues in Trade Area Maps Drawn from Shopper Surveys
Journal of MarketingPublished 1 January 1983
Edward Blair
Citations19
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
There are at least three sampling issues that can result in misleading trade area maps if not recognized. This paper discusses these issues, shows their effects on the trade area map of a large shopping center, and suggests procedures for responding to them.
Keywords
Economics, Econometrics and FinanceEngineering