Using the SERVQUAL Model to assess Service Quality and Customer Satisfaction. : An Empirical Study of Grocery Stores in Umeå.
Published 1 January 2010
Daniel Chingang Nde, Paul Lukong
Citations62
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Abstract
Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow. It is very important for companies to ...
Keywords
Business, Management and Accounting