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Challenges and potential of the Semantic Web for tourism

Bournemouth University Research Online (Bournemouth University)Published 1 January 2012Open access
Nina Mistilis, Dimitrios Buhalis
Citations18
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TL;DR

The paper explores tourism challenges and potential of the Semantic Web from a theoretical and industry perspective and explicates Semantic opportunities and challenges for tourism, including an industry perspective through a qualitative approach.

Abstract

The paper explores tourism challenges and potential of the Semantic Web from a theoretical and industry perspective. It first examines tourism business networks and explores a main theme of network interoperability - data standards- followed by technology deficiencies of Web 1.0 and 2.0 and Semantic Web solutions. It then explicates Semantic opportunities and challenges for tourism, including an industry perspective through a qualitative approach. Industry leaders considered that the new Web era was imminent and heralded benefits for supply and demand side interoperability, although management and technical challenges could impede progress and delay realisation.

Keywords

Social SciencesBusiness, Management and Accounting