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The effect of a pratfall on increasing interpersonal attractiveness

Psychonomic SciencePublished 1 June 1966Open access
Elliot Aronson, Ben Willerman, Joanne Floyd
Citations213
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Abstract

An experiment was performed which demonstrated that the attractiveness of a superior person is enhanced if he commits a clumsy blunder; the same blunder tends to decrease the the attractiveness of a mediocre person. We predicted these results by conjecturing that a superior person may be viewed as superhuman and, therefore, distant; a blunder tends to. humanize him and, consequently, increases his attractiveness.

Keywords

PsychologySocial Sciences