List of Lists: A Compilation of International Corporate Reputation Ratings

Abstract

Companies are constantly being rated by one group or another. A companys relative standing across lists opens a partial window on the reputation landscape in which companies operate. Reputation Institute identified and examined some 183 public lists that provide summary ratings and rankings of companies in 38 countries. This note provides readers with an overview of this list of lists. The majority of the lists we found were based on either a measure of overall reputation or of the workplace ( good company to work for). The remaining public lists rated or ranked companies on the basis of citizenship, perfor mance, innovation, gover nance or products.