THE BASE-OF-THE-PYRAMID PERSPECTIVE: A NEW APPROACH TO POVERTY ALLEVIATION.
Academy of Management ProceedingsPublished 1 August 2008
Ted London
Citations105
SJR score0.14
SNIP0.05
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Abstract
While interest in the base of the pyramid (BoP) is growing, exploration of the unique poverty alleviation implications of a BoP perspective has lagged. The purpose of this paper is to put forth a set of principles that distinguish the BoP perspective from other poverty alleviation approaches.
Keywords
Business, Management and Accounting