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Web surveys' hidden hazards.

PubMedPublished 1 July 2003
Palmer Morrel‐Samuels
Citations30

TL;DR

The same question posed on the Web and in print can yield very different answers, dramatically distorting survey results and misleading management, but as psychologist Palmer Morrel-Samuels demonstrates, the problems are readily fixed.

Abstract

The same question posed on the Web and in print can yield very different answers, dramatically distorting survey results and misleading management. But, as psychologist Palmer Morrel-Samuels demonstrates, the problems are readily fixed.

Keywords

Social Sciences