Advertising, Pricing and Stability in Oligopolistic Markets for New Products
SMU Scholar (Southern Methodist University)Published 1 January 1983Open access
Chaim Fershtman, Vijay Mahajan, Eitan Muller
Citations7
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Abstract
Models of market strategy are examined to determine the effect a firm's goodwill might have on the introduction of new products. Modeling is based on assumptions that products are essentially non-durable, that goodwill is generated by advertising, and production costs are the same, and that firms are generally equal in discounting profits and have similar objectives.
Keywords
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