The Product Life Cycle: Analysis and Applications Issues
Journal of MarketingPublished 1 January 1981
George S. Day
Citations174
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Each of the articles in this special section makes a distinctive contribution to the long-standing controversy over the managerial value of the product life cycle concept. This overview is designed to put these articles into a broader perspective by analyzing the major issues of identification, forecasting, and strategy formulation encountered in any meaningful application of the product life cycle.
Keywords
Business, Management and Accounting