SF-Filmvillage as a Movie Tourism Destination—A Case Study of Movie Tourist Push Motivations

Abstract

ABSTRACT The purpose of this case study is to identify and gain knowledge about movie-induced tourism push motivations of SF-Filmvillage visitors (SF as Suomen Filmiteollisuus Oy). Thirty motivational statements used in the study were reduced with principal component analysis into four underlying themes: Control, Novelty, Relaxation, and Nostalgia. Using hierarchical and K-means cluster analyses, the respondents were segmented by found motivational themes into five groups: Controllers, Indifferent, Nostalgia, Comfort Seekers, and Novelty Seekers. The article brings forth new empirical evidence related to Macionis' (2004) Macionis, N. 2004. "Understanding the film-induced tourist". In International Tourism and Media Conference Proceedings, Edited by: Frost, W., Croy, G. and Beeton, S. 86–97. Melbourne, , Australia: Monash University, Tourism Research Unit. [Google Scholar] Continuum of Film-Induced Motivation model as results implicate that control, novelty, relaxation, and nostalgia could be motivational push forces for general and specific movie-induced tourists.