Spreading Inoculation: Inoculation, Resistance to Influence, and Word-of-Mouth Communication

Abstract

Journal Article Spreading Inoculation: Inoculation, Resistance to Influence, and Word-of-Mouth Communication Get access Josh Compton, Josh Compton 1Institute for Writing and Rhetoric, Dartmouth College, Hanover, NH Search for other works by this author on: Oxford Academic Google Scholar Michael Pfau Michael Pfau 2Department of Communications, University of Oklahoma, Norman, OK Search for other works by this author on: Oxford Academic Google Scholar Communication Theory, Volume 19, Issue 1, February 2009, Pages 9–28, https://doi.org/10.1111/j.1468-2885.2008.01330.x Published: 21 January 2009