Intensive Growth Opportunities: An Extended Classification
California Management ReviewPublished 1 April 1983
P. Rajan Varadarajan
Citations16
SJR quartileQ1
SJR score2.42
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Abstract
Market penetration, market development, and product development constitute the major intensive growth opportunities open to a firm. The author describes a matrix framework designed to help identify the various distinct growth possibilities latent in each of the above opportunity classes and proposes an extended product-market growth matrix incorporating external opportunity factors such as user focus, use focus, market growth rate, and a wide range of internal strategy response options as subdimensions.
Keywords
Economics, Econometrics and Finance
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