Path Analysis of Buyer Behavior under Conditions of Crowding
Journal of Marketing ResearchPublished 1 February 1980
Gilbert D. Harrell, Michael D. Hutt, James C. Anderson
Citations282
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
By use of path analysis on data from 600 shoppers, the authors explore the sequential relationships among several variables pertinent to retail crowding. Results furnish evidence that perceived crowding systematically affects shopping behavior and consumers’ feelings about retail outlets and shopping trips.
Keywords
Business, Management and Accounting
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725 Citations1972Daniel Stokols
There has been a general tendency to view crowding in terms of spatial considerations alone, and a failure to delineate those social and personal dimensions which may interact with spatial factors to mediate the experience of crowding.