The course of motivation
Journal of Consumer PsychologyPublished 17 May 2011
Maferima Touré‐Tillery, Ayelet Fishbach
Citations86
SJR quartileQ1
SJR score4.55
SNIP2.33
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Abstract
Abstract This article explores the course of motivation in pursuing various goals. We distinguish between two dimensions of motivation: the motivation to attain a focal goal (outcome‐focused dimension) and the motivation to “do things right” in the process of reaching that goal (means‐focused dimension). We identify the conditions under which the motivation to reach a focal goal increases versus decreases over the course of goal pursuit. We then propose that the motivation to “do things right” follows a u‐shaped pattern, such that it is higher at the beginning and end of goal pursuit than in the middle.
Keywords
PsychologySocial Sciences
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