SELLER BEWARE: CHOOSING GENERIC COMPETITIVE STRATEGIES FOR SERVICE BUSINESSES UNDER INFORMATION ASYMMETRY.
Academy of Management ProceedingsPublished 1 August 1991
Praveen R. Nayyar, Patricia L. Templeton
Citations9
SJR score0.14
SNIP0.05
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Abstract
Information asymmetry between service buyers and sellers affects choice of competitive strategies for services. It causes buyers to mistrust quality claims and misinterpret price signals. However, services are not all alike and buyers' ability to evaluate services also varies. These variations affect choice of generic competitive strategies for service businesses.
Keywords
Business, Management and Accounting