International Marketing and Purchasing of Industrial Goods: An Interaction Approach
Medical Entomology and ZoologyPublished 21 January 1982
Håkan Håkansson
Citations1,961
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Abstract
Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.
Keywords
Business, Management and Accounting