Field experiments on the effects of reserve prices in auctions: More magic on the internet

Abstract

This paper presents experimental evidence on the effects of minimum bids in first-price, sealed-bid auctions. The auction experiments manipulated the minimum bids in a preexisting market on the Internet for collectible trading cards from the game Magic: the Gathering. They yielded data on a number of economic outcomes, including the number of participating bidders, the probability of sale, the levels of individual bids, and the auctioneer's revenues. The benchmark theoretical model tested here is the classic auction model described by Riley and Samuelson (1981), with symmetric, risk-neutral bidders with independent private values. The data verify a number of the predictions of the theory. A particularly interesting result shows that many bidders behave strategically, anticipating the effects of the reserve price on others' bids.