The Relative Effect of Price and Personal Referral Cues on Consumers' Perception of Dental Services
Health Marketing QuarterlyPublished 16 July 1996
F. G. Crane
Citations12
SJR quartileQ2
SJR score0.33
SNIP0.52
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TL;DR
The results of the study show that price and personal referral do effect the perceived competence of the dentist as well as consumer purchase probability.
Abstract
This paper reports on an experimental study that examines the relative effect of price and personal referral cues on the consumers perception of dental services. The results of the study show that price and personal referral do effect the perceived competence of the dentist as well as consumer purchase probability.
Keywords
Business, Management and Accounting