What Is a Free Customer Worth
Harvard business reviewPublished 1 November 2008
Сунил Гупта, Carl F. Mela
Citations40
SJR quartileQ2
SJR score0.55
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Abstract
Your nonpaying customers may be a lot more valuable than you think. A new model can quantify precisely how much profit they contribute - and show you how much to invest in them.
Keywords
Business, Management and Accounting