Self-Confidence and Persuasion in Car Buying
Journal of Marketing ResearchPublished 1 February 1967
Gerald D. Bell
Citations65
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Intensive interviews with 234 new car buyers reveal that those with general self-confidence tend to have high specific self-confidence in their car buying ability. These two factors combine to infl...
Keywords
PsychologySocial Sciences
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