Why don't more people use advanced traveler information? Evidence from Seattle, Washington
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TL;DR
The paper finds that all of these factors contribute to a high degree of selectivity in travelers' information acquisition efforts, and that insufficient data quality in particular limits their ability to adjust their travel plans in response to information.
Abstract
While it is generally agreed that traveler information can be valuable in saving time and frustration, a review of personal diaries from the Seattle area (USA) finds that only 10 per cent of trips involved information use, and only 1 per cent were modified in response to information. These findings are studied through an analysis of six factors: regional context, awareness, trip characteristics, information quality, presence of delays, and availability of alternatives. The paper finds that all of these factors contribute to a high degree of selectivity in travelers' information acquisition efforts, and that insufficient data quality in particular limits their ability to adjust their travel plans in response to information.