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There is No Convincing Evidence for a Relationship Between Cigarette Advertising and Consumption

British Journal of AddictionPublished 1 November 1989
Jean J. Boddewyn
Citations28

TL;DR

A recent New Zealand study can be challenged on the grounds of inadequate theorization, questionable modelling and operationalization, and the ignoring of contradictory data.

Abstract

A recent New Zealand study can be challenged on the grounds of inadequate theorization, questionable modelling and operationalization, and the ignoring of contradictory data. Therefore, its public-policy implications in terms of curbing or banning tobacco promotion are highly dubious.

Keywords

MedicineBusiness, Management and Accounting