A study of internet book reviews and borrowing intention
Library ReviewPublished 7 August 2010
Yun Huang, Wen Yang
Citations5
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Purpose The purpose of this paper is to understand the effect of internet book reviews on reader borrowing intention. Design/methodology/approach The study used www.yumau.com , www.ptt.cc and the bulletin board system on www.lib.ntou.edu.tw to post announcements, soliciting 33 readers who had browsed internet book reviews to identify books to borrow. Then, using a content analytic method to analyze interview content, an investigation was conducted on the effect of internet book reviews, numbers of references and content of internet book reviews on reader borrowing intention. Findings These results revealed that numbers of references and content of internet book reviews play an important role in borrowing intention. Practical implications These results can provide librarians with a reference for promoting book‐borrowing activities. They can also provide internet bookstores with a reference for managing their book reviews. Originality/value Electronic word‐of‐mouth reviews have become an important guide to reader borrowing intention. The study investigates readers' thoughts on internet book reviews and their effects, and advances several management suggestions.
Keywords
Social SciencesDecision Sciences
Understanding Attitudes and Predicting Social Behavior
26,054 Citations1980Icek Ajzen, Martin Fishbein
Journal of the American Statistical AssociationContent Analysis: An Introduction to its Methodology.
24,566 Citations1984Mack Shelley, Klaus Krippendorff
Journal of Marketing ResearchThe Effect of Word of Mouth on Sales: Online Book Reviews
5,939 Citations2006Judith A. Chevalier, Dina Mayzlin
Journal of AdvertisingConstruction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
3,788 Citations1990Roobina Ohanian
Journal of Consumer ResearchEffects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
2,121 Citations1991Paul M. Herr, Frank R. Kardes +1 more
Journal of Interactive MarketingInternet forums as influential sources of consumer information
1,712 Citations2001Barbara Bickart, Robert M. Schindler
An experiment in which consumers were instructed to gather online information about one of five specific product topics by accessing either online discussions or marketer-generated online information, finding the consumers who gathered information from online discussions reported greater interest in the product topic.
Medical Entomology and ZoologyIntroduction to qualitative research methods : the search for meanings
1,666 Citations1984Steven J. Taylor, Robert Bogdan
Academy of Management ReviewGenres of Organizational Communication: A Structurational Approach to Studying Communication and Media
1,219 Citations1992JoAnne Yates, Wanda J. Orlikowski
Leisure SciencesPrediction of leisure participation from behavioral, normative, and control beliefs: An application of the theory of planned behavior
913 Citations1991Icek Ajzen, B. L. Driver
National Bureau of Economic ResearchThe Effect of Word of Mouth on Sales: Online Book Reviews
381 Citations2003Judith A. Chevalier, Dina Mayzlin
The Information SocietyReproduced and Emergent Genres of Communication on the World Wide Web
352 Citations2000Kevin Crowston
The Journal of Marketing Theory and PracticeConsumer Conformity: Review and Applications for Marketing Theory and Practice
313 Citations1999Dana‐Nicoleta Lascu, George M. Zinkhan
Reproduced and emergent genres of communication on the World-Wide Web
119 Citations2002Kevin Crowston
It is suggested that Web site designers consider the genres that are appropriate for their situation and attempt to reuse familiar genres, as well as examining randomly selected Web pages and categorizing the type of genre represented.
Journal of Business ResearchNorm extremity and interpersonal influences on consumer conformity
106 Citations1995Dana‐Nicoleta Lascu, William O. Bearden +1 more
Electronic Word of Mouth: A Genre Analysis of Product Reviews on Consumer Opinion Web Sites
83 Citations2006Irene Pollach
To identify rules and conventions established by the genre community, a sample of 358 product reviews was examined using a methodology that combines elements of case study research, corpus linguistics, and textual analysis.
The Journal of Academic LibrarianshipEffect of Internet Book Reviews on Purchase Intention: A Focus Group Study
58 Citations2005Tom M.Y. Lin, Pin Luarn +1 more
Reading Research and InstructionComprehension strategy instruction in the intermediate grades
36 Citations1992Barbara M. Taylor, Barbara J. Frye
Library & Information Science ResearchAn experimental design approach to investigating the relationship between Internet book reviews and purchase intention
24 Citations2007Tom M.Y. Lin, Yun Huang +1 more
The total number of reviews and their length, the number of negative book reviews, and the order in which reviews appear were found to significantly influence customers’ book purchase intention.
The Electronic LibraryMotives for and consequences of reading internet book reviews
17 Citations2008Yun Huang, Wen Yang
The results of this study can help online booksellers to understand the role played by consumers' motives for reading internet book reviews in the book‐purchasing process, and the resulting influences on purchases.
College & Research LibrariesH-Net Book Reviews: Enhancing Scholarly Communication with Technology
13 Citations2005Eileen McGrath, Winifred Metz +1 more
There are some significant differences between print reviews and e-reviews, according to a study conducted comparing reviews appearing in a print journal with similar reviews published by an H-Net network.
Serials ReviewReviewing the Review Revues
4 Citations2003Bob Persing
Several major print journals that focus exclusively on book reviews, and many librarians use them as important selection tools, are examined to see how well their online versions reflect and enhance their print content.
Int. J. Electron. Bus. Manag.STUDY OF COMMENTS ON OFFICIAL MOVIE BLOGS
4 Citations2009Wen Yang, Yun Huang +1 more
The analysis of 1500 comments on official movie blogs indicated that subjective comments allow the blog companies to recognize consumer attitudes toward movies and emotional comments positively increase the hit rate of blogs.
Finding Book Reviews in Print and Online. (the Alert Collector)
3 Citations2003Diane Zabel, Donald Altschiller +1 more