Would you Want your Daughter to Marry a Marketing Man?
Journal of MarketingPublished 1 January 1967
Richard N. Farmer
Citations77
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
The author of this article is not angry. But he is deadly serious in questioning the significance of much of modern marketing. He believes that many aspects of the field of marketing are both irrelevant and unethical. Is he right or wrong?
Keywords
Business, Management and Accounting