The impact of e‐commerce on agro‐food marketing

British Food JournalPublished 1 September 2002

George Baourakis, Markos Kourgiantakis, Athanasios Migdalas

DOI10.1108/00070700210425976

Source URL

Citations114

SJR quartileQ1

SJR score0.82

SNIP1.15

Abstract

This paper is concerned with the impact of e‐commerce on agro‐food marketing. First, a theoretical framework is specified for the Internet as a marketing tool with emphasis on the agro‐food and organic food sections. Subsequently we present the results of a survey that was conducted in order to investigate how Cretan agricultural cooperatives use or tend to use the business methodology of e‐commerce. Consumers and managers of cooperatives in Crete reveal their expectations from the new technology. From this survey valuable information is gained about the practical relations between e‐commerce and the agro‐food market on the island, and divergence from the theoretical framework is noticed.

Keywords

Social SciencesBusiness, Management and Accounting

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