On Data Mining for Direct Marketing
Lecture notes in computer sciencePublished 21 July 2007
Chuangxin Ou, Chunnian Liu, Jiajing Huang, Ning Zhong
Citations32
SJR quartileQ2
SJR score0.35
SNIP0.55
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TL;DR
An overview on the recent development in data mining applications for direct marketing for marketing discipline for business intelligence is provided.
Abstract
Direct marketing is a new business model by an interactive one-to-one communication between marketer and customer. There is great potential for data mining to make useful contributions to the marketing discipline for business intelligence. This paper provides an overview on the recent development in data mining applications for direct marketing.
Keywords
Computer ScienceBusiness, Management and Accounting
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