A General Model Of Traveler Destination Choice
Journal of Travel ResearchPublished 1 April 1989
Arch G. Woodside, Steven Lysonski
Citations1,152
SJR quartileQ1
SJR score3.10
SNIP3.31
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Abstract
Substantial evidence exists to support the proposition that consumer perceptions and preferences should be the basis for tourism marketing and consumerpolicy. Some of this evidence is reviewed, and a general model of traveler destination awareness and choice is presented. Results of an empirical test of the model provide some supportfor the hypotheses presented in the model.
Keywords
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