Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States
AgEcon Search (University of Minnesota, USA)Published 1 January 2007Open access
Alexander G. Baer, Cheryl Brown, Baer, Alexander G., Brown, Cheryl
Citations15
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Abstract
Many farms have begun operating websites in order to promote their businesses. This study uses data from a 2005 survey of farms in the northeastern United States to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology-adoption framework, a probit model of website use is estimated to identify significant relationships. Sales location, product type, number of advertising methods used, high-speed Internet connection, land tenure arrangement, and gross farm sales is found to be significantly related to website adoption.
Keywords
Agricultural and Biological Sciences
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