Product-Country Images: Impact and Role in International Marketing

Abstract

Contents Foreword * Preface * Part I: The Meaning of Product and Country Images * What Product and Country Images Are and Are Not * But Who Knows Where or When: Reflections on the Images of Countries and Their * Missing a Strategic Opportunity: Managers' Denial of Country-of-Origin Effects * Part II: An Overview of Research * Mapping Country-Of-Origin Research: Recent Developments and Emerging Avenues * Experiments on Country-of-Origin Effects: Review and Meta-Analysis of Effect Size * Part III: Methodological and Behavioral Perspectives * Estimating Demand Functions From the Country-of-Origin Effect * A Multi-Cue Test of Country-of-Origin Theory * Personality Variables and the Made-in Concept * Influence of Place of Production on Industrial Buyers' Perceptions * A Research Note on Country-of-Origin in Industrial Settings * Part IV: Countries as Products in the Global Arena * Countries as Corporate Entities in International Markets * International Product Competitiveness and the Made In Concept * The Image of Countries as Locations for Investment * Part V: Influences on Product and Country Images * Environmental Influences on Country of Origin Bias * Temporal Shifts of Developed Country Images: A 20-Year View * Images and Events: China Before and After Tiananmen Square * Through the Looking Glass: Product-Country Images and International Trade Agreements * Global Promotion of Country Image: Do the Olympics Count? * Epilogue: Could You Please Pass the Salt? * Index