Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging
Tobacco ControlPublished 13 October 2011
Karine Gallopel‐Morvan, Crawford Moodie, David Hammond, Figen Eker, Emmanuelle Béguinot, Yves Martinet
Citations72
SJR quartileQ1
SJR score2.31
SNIP1.65
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TL;DR
Novel cigarette packaging, in the form of limited edition packs, had the highest ratings of consumer appeal, ahead of regular branded packs and also PPs, Interestingly, PPs were perceived to be the packs most likely to promote cessation among those adults with quitting intentions.
Abstract
Novel cigarette packaging, in the form of limited edition packs, had the highest ratings of consumer appeal, ahead of regular branded packs and also PPs. Interestingly, PPs were perceived to be the packs most likely to promote cessation among those adults with quitting intentions. Plain packaging, therefore, may be a means of helping existing adult smokers motivated to quit to do so.
Keywords
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