Subjective norms

Abstract

To investigate new employees' socialization in a more structured manner, it is necessary to contextualize the process by considering moderators impacting upon the relationship between unmet expectations regarding workplace benefits and atmosphere. These considerations must also be related to the socialization outcomes, including job satisfaction and turnover intentions. The primary objective of this study is to investigate the impact of subjective norms as a potential moderator on these relationships. Results show that subjective norms interact on job satisfaction but not on turnover intentions. Unique Chinese cultural features are also considered. Good mentorship and family-contact events are recommended to enhance new employees' job satisfaction.