The green corporation: the next competitive advantage
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Abstract
Illustrations Preface Introduction Green Corporation Green Management Begins with Strategic Planning Complying with Green Laws Life Cycle Assessment: Measuring Greeness Green Functional Management Green Design Green Production Green Packaging Green Marketing Recycling Green Communication Green Strategies for Research and Development Green Tools Total Green Management Green Auditing Benchmarking for Green Excellence Green Future Green Business and Careers Appendix: Environmental Expenditures and Profit Margins Appendix: Emissions, Profit Margins and Market Values Selected Bibliography Index