Watching, wanting and wellbeing: exploring the links - a study of 9 to 13 year-olds
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Abstract
There is growing public concern that heavy media exposure is \nmaking our children morematerialistic and that this, in turn, has a negative impact on their psychological wellbeing. Partly because the terms involved are hard to define, hard to measure and hardto associate, there is a lack of empirical data to give substance to these concerns. \nThis study – the first attempt to examine the empirical links between watching, wanting and wellbeing in \nUK children – has been conducted in the hopes that by providing some working definitions, reliable measurement tools and robust evidence it will help academics, \npolicy-makers and everyone who works with children to gain an increased understanding of the issues.