Mass media as a population-level intervention tool for Chlamydia trachomatis screening: report of a pilot study
Journal of Adolescent HealthPublished 1 July 2002
M. Kim Oh, Diane M. Grimley, Jeanne S. Merchant, Pernell R. Brown, Heather Cecil, Edward W. Hook
Citations24
SJR quartileQ1
SJR score1.86
SNIP1.62
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TL;DR
Strategies used to implement and measure the effectiveness of a mass media campaign are described and evidence that mass media is effective in delivering STD intervention messages to young people is demonstrated.
Abstract
This report describes strategies used to implement and measure the effectiveness of a mass media campaign and demonstrates evidence that mass media is effective in delivering STD intervention messages to young people.
Keywords
Immunology and MicrobiologyMedicineHealth Professions
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