International marketing
Thunderbird International Business ReviewPublished 27 June 2003
Sengun Yeniyurt
Citations88
SJR quartileQ1
SJR score0.56
SNIP0.69
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Abstract
Abstract Philip R. Cateora & John L. Graham. 2002. International Marketing (11th ed.) . New York: McGraw‐Hill. 694 pages.
Keywords
Business, Management and Accounting