Part II: Where Do Reputations Come From?: Theory Development and the Study of Corporate Reputation

Abstract

The first panel session of the conference examined some of the key perspectives researchers and practitioners take when they discuss corporate reputations. Among the more common views are those of Organization Theory, Marketing, Strategic Management, and Social Responsibility. Panelist presentations were as follows: Theory Development and the Study of Corporate Reputation - David A. Whetten, Professor of Organization Behavior, Brigham Young University Corporate Associations in Marketing and Consumer Research: A Review - Tom J. Brown, Assistant Professor of Marketing, Southern Methodist University; Edwin L. Cox, School of Business, Southern Methodist University Social and Environmental Rating of Companies - Alice Tepper Marlin, Executive Director, Council on Economic Priorities The Social Performance Uncertainty Principle - Andrew King, Assistant Professor, New York University