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Strategic Self-Renewal: A Planning Framework for Today

Academy of Management ReviewPublished 1 July 1984
Balaji S. Chakravarthy
Citations22
SJR quartileQ1
SJR score14.40
SNIP6.11

Abstract

Fewer new growth opportunities and increased global competition will make “star” businesses a rarity in the late 1980s. Furthermore, divesting “dog” businesses may become difficult because of increased stakeholder activism. Firms therefore may have to decrease their reliance on portfolio planning and increasingly emphasize product extensions and business rejuvenations. A planning framework for managing such a self-renewal is outlined.

Keywords

Decision SciencesBusiness, Management and Accounting