Comments on “Attribution Theory and Advertiser Credibility”
Journal of Marketing ResearchPublished 1 May 1976
Robert A. Hansen, Carol A. Scott
Citations25
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
A recent JMR article summarized attribution theory and presented data from an experiment predicated on this theoretical framework. Several conceptual and methodological issues in this original article are discussed and the conclusions drawn from the data are questioned.
Keywords
PsychologySocial SciencesBusiness, Management and Accounting
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