Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences
Journal of Marketing ResearchPublished 1 November 1998
Zhang Shi, Arthur B. Markman
Citations212
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Prior research has focused on early entrant advantage rather than on theories that explain and predict how late entrants can surpass the early entrant's performance. In this research, the authors p...
Keywords
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