Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis
Journal of Marketing ResearchPublished 1 February 1986
J. Paul Peter, Gilbert A. Churchill
Citations254
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
The purpose of the article is to propose and empirically test a model of the relationships among research design variables and the psychometric criteria of reliability, convergent validity, discrim...
Keywords
Computer ScienceDecision Sciences
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