Luxury Brand Management: A World of Privilege
Published 31 March 2008
Michel Chevalier, Gérald Mazzalovo
Citations254
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Abstract
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
Keywords
Business, Management and Accounting