Erratum
Managing Service QualityPublished 1 June 1995
Citations34
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Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb054500. When citing the article, please cite: Don Peppers, Martha Rogers, (1995), “A new marketing paradigm: Share of customer, not market share”, Planning Review , Vol. 23 Iss 2 pp. 14 - 18.
Keywords
Business, Management and Accounting