A New Procedure for Concept Evaluation
Journal of MarketingPublished 1 October 1973
Yoram Wind
Citations72
SJR quartileQ1
SJR score13.39
SNIP5.22
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TL;DR
The author suggests a concept testing procedure which relies on concept evaluation and positioning by market segments and the integration of multidimensional scaling, conjoint measurement procedures, and related multivariate statistical techniques.
Abstract
The author suggests a concept testing procedure which relies on concept evaluation and positioning by market segments. The integration of multidimensional scaling, conjoint measurement procedures, and related multivariate statistical techniques is explained and illustrated.
Keywords
Computer ScienceDecision Sciences