SEGMENTING THE SENIOR CITIZEN MARKET
Journal of Consumer MarketingPublished 1 January 1985
Richard J. Fox, Warren A. French
Citations74
SJR quartileQ1
SJR score0.97
SNIP1.02
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Abstract
Senior citizens adjust to retirement living in distinctly different manners. These adjustment mannerisms could be used as a basis for market segmentation. Although some of the potential segments might be alienated by appeals aimed solely to the elderly, others might be successfully approached by appeals positioned specifically toward their needs.
Keywords
Social SciencesEconomics, Econometrics and Finance