A Cross-National Comparison of Consumer Habits and Innovator Characteristics
Journal of MarketingPublished 1 July 1975
Robert T. Green, Éric Langeard
Citations51
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
What makes French and U.S. consumers different?
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting