Image feedback effects of brand extensions: Evidence from a longitudinal field study
Marketing LettersPublished 11 November 2007
Franziska Völckner, Henrik Sattler, Gwen Kaufmann
Citations61
SJR quartileQ1
SJR score2.04
SNIP1.23
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Abstract
Brand extensions, Image feedback effects, Brand name dilution,
Keywords
Business, Management and Accounting
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