Cross-Shopping and Retail Growth
Journal of Marketing ResearchPublished 1 May 1977
Stanton G. Cort, Luis V. Domínguez
Citations36
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
In contrast to a currently held assumption, cross-shopping is shown to produce incremental business for a retail firm. The conditions under which such cross-shopping occurs are specified. The results of a study of a specialty store chain's growth problem demonstrate that these conditions can be measured by use of accepted research techniques. The strategic implications of the results are discussed.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
Multivariate Data Analysis
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