Integrating Operations and Marketing Perspectives of Product Innovation
Management SciencePublished 1 January 2001
V TatikondaMohan, M Montoya-WeissMitzi
Citations31
SJR quartileQ1
SJR score5.72
SNIP2.88
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
This paper adopts a multidisciplinary view of innovation by integrating operations and marketing perspectives of product development. The conceptual framework builds on the resource-based view of t...
Keywords
Business, Management and Accounting